KitKat® Story

The perfect balance of chocolate and wafer, there's a reason KitKat® is enjoyed in more than 80 countries. The iconic brand is an international symbol for hitting the pause button on life - to enjoy a well-earned break.

The world's favourite break

From classic fingers to chunky, original to peanut butter, there is a KitKat® for everyone.

KitKat® is the first global chocolate brand to use 100% sustainably sourced cocoa through the Nestlé Cocoa Plan and Rainforest Alliance Certification. Meaning there's no reason not to pause… and enjoy a break

1935

The Original

KitKat® was first launched in the UK with the name ‘Chocolate Crisp’ – even back then it had the famous four fingers.
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1937

Hello KitKat®

The new iconic name and brand logo of KitKat® first grace our packaging.
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1944

The first variation

During the Second World War, KitKat® was made using dark chocolate, and the packaging was blue rather than our iconic red.
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1958

Birth of the break

The famous ‘Have a break, have a KitKat®’ strapline was first used. It’s been with us ever since.
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1960

Half the size, all the taste

Now a classic, the first Two-finger KitKat® was launched.
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1999

Introducing KitKat® Chunky

The original Chunky is introduced and becomes an instant favourite.
KitKat-Chunky

2007

KitKat® Ice cream

The first KitKat® ice cream is launched, providing a perfect break for a sunny day.
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2014

Create your own KitKat®

The first KitKat® Chocolatory is launched in Japan – allowing fans to design their own flavour of KitKat® for the ultimate personalized break. Our Australian Chocolatory wasn’t far behind.
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2016

100% sustainable sourced cocoa

KitKat® becomes the first global chocolate brand to use 100% sustainably sourced cocoa.
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2018

The Ruby

The KitKat® Ruby Chocolate was launched.
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2019

A seasonal break

KitKat® Christmas breaks were launched, along with KitKat® Cacao Fruit.
KitKat-Santa

2023

Launched KitKat® Pops

A new way to enjoy your breaks were introduced – KitKat® Pops.
POPS