KITKAT® STORY
The perfect balance of chocolate and wafer, there's a reason KitKat® is enjoyed in more than 80 countries. The iconic brand is an international symbol for hitting the pause button on life - to enjoy a well-earned break.
The world's favourite break
From classic fingers to chunky, original to peanut butter, there is a KitKat® for everyone.
KitKat® is the first global chocolate brand to use 100% sustainably sourced cocoa through the Nestlé Cocoa Plan and Rainforest Alliance Certification. Meaning there's no reason not to pause… and enjoy a break
1935
The Original
KitKat® was first launched in the UK with the name ‘Chocolate Crisp’ – even back then it had the famous four fingers.
1937
Hello KitKat®
The new iconic name and brand logo of KitKat® first grace our packaging.
1944
The first variation
During the Second World War, KitKat® was made using dark chocolate, and the packaging was blue rather than our iconic red.
1958
Birth of the break
The famous ‘Have a break, have a KitKat®’ strapline was first used. It’s been with us ever since.
1960
Half the size, all the taste
Now a classic, the first Two-finger KitKat® was launched.
1999
Introducing KitKat® Chunky
The original Chunky is introduced and becomes an instant favourite.
2007
KitKat® Ice cream
The first KitKat® ice cream is launched, providing a perfect break for a sunny day.
2014
Create your own KitKat®
The first KitKat® Chocolatory is launched in Japan – allowing fans to design their own flavour of KitKat® for the ultimate personalized break. Our Australian Chocolatory wasn’t far behind.
2016
100% sustainable sourced cocoa
KitKat® becomes the first global chocolate brand to use 100% sustainably sourced cocoa.
2018
The Ruby
The KitKat® Ruby Chocolate was launched.
2019
A seasonal break
KitKat® Christmas breaks were launched, along with KitKat® Cacao Fruit.
2023
Launched KitKat® Pops
A new way to enjoy your breaks were introduced – KitKat® Pops.
